| Visitors | real people (not bots) who came to the site |
| Page views | total pages those people opened |
| Time on site | how long an average visit lasts |
| Engaged visits | visits that stayed, read, or clicked - not a bounce |
| Shown on Google | times Google displayed us in someone's results |
| Avg. spot | our average position in the results (lower = better; 1-10 is page one) |